Lyris clients, including Matches a top fashion retailer and Eldorado Resort and Casino, have also demonstrated that integrating email marketing with social media and mobile marketing channels will boost the effectiveness of marketing efforts and enhance the customer experience. This change can be fueled by email and mobile marketing channels that can boost engagement, expand the list of customers who opt-in to receive emails and increase audience contact points. Although it might seem difficult to integrate email marketing with social media or mobile channels, it is worth the effort and will make your business stand out from the crowd. But, as was noted by Forrester’s David Daniels, “not enough marketers are integrating established channels, like social into their email marketing campaigns.” In the same way, Altimeter Group’s Jeremiah Owyang recently discussed on his blog the reasons why he believes that marketers using email must now incorporate social tools.

The world of Evolution Gaming marketing has grown, and social media and mobile marketing channels allow more personal interaction between consumers and brands. At Lyris, we define the ongoing dialogue through email, social, and mobile marketing channels as “tri-messaging.” In terms of tri-messaging, it is marketing messages that are composed, packaged, orchestrated, and unleashed via email and mobile, and social marketing channels. Marketers need to think beyond a batch-and-blast approach to email marketing and embrace an integrated, coordinated approach in tune with their intended audience. It’s a systematic approach to changing the ways people interact with your business. This gives you the chance to capture mindshare and engage you in an interactive conversation.

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